ADIVA Pharmacies Launch a Loyalty Programme

We started 2015 with the launch of the new loyalty programme titled “Faithful to health” (Vjerni zdravlju) in 130 ADIVA pharmacies. In addition to the role of the consultant responsible for the implementation and setting-up of the project, LOGIC MARKETING was also entrusted with the role of devising the programme name and branding and positioning the brand in the existing ADIVA brand architecture.

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