How to represent the employees of the pharmaceutical industry in an interesting way? Let us think… Perhaps as basketball players, actors, builders, movie buffs … When presenting the new team at PHOENIX Farmacija to the company’s business partners LOGIC MARKETING made an interesting promotional film, in which many will recognise themselves.
Don’t worry, we have not set Daruvar on fire! Instead, we were in charge of the promotion of two Croatian bands that are truly on fire – Vatra and Opća opasnost – at this year’s “Vinodar” event in Daruvar. “Vinodar” is a traditional event that represents one of the most entertaining occasions in western Slavonia, and LOGIC MARKETING has been its marketing promoter for three years in a row.
We started 2015 with the launch of the new loyalty programme titled “Faithful to health” (Vjerni zdravlju) in 130 ADIVA pharmacies. In addition to the role of the consultant responsible for the implementation and setting-up of the project, LOGIC MARKETING was also entrusted with the role of devising the programme name and branding and positioning the brand in the existing ADIVA brand architecture.